willamette valley cellar season 2019

Marketing Toolkit


OVERVIEW

After the adrenaline rush of harvest, it’s time to take a breath: the wines are barreled down, the vineyards are peacefully dormant, and the season of cozy sweaters and curling up by the fire is finally here. Our guests seek refuge in the peace and warmth of a welcoming tasting room or the soft lights and haunting beauty of the barrel cellar, where classes, tastings, and events take on an intimate glow. It’s the cellar season, and we want to share your stories.

Hashtags & LINKS

#wvcellarseason
#wvwines
@wvwines
Cellar Season homepage

WINERY OPPORTUNITIES

1. Post events to the calendar

Click here to submit your cellar season events: willamettewines.com/add-event

2. Tag Photos and videos for our social stream

Use #wvcellarseason and #wvwines in your posts so that we can re-share and add them to our social streams. Tag @wvwines in all Instagram stories.

3. Send in a winter recipe

What’s in your crockpot or on your stove during the winter months? We want your comfort food: favorite stews, soups, casseroles, risotto dishes, and pastas. Send us your best winter recipes and we’ll feature them—just don’t forget the wine pairings!  Submit here.

4. SUBMIT cellar season PHOTOS

If you have a professional photographer on-site during winter events, upload your photos for us to feature on web and social. You’ll need to agree to the use terms on the upload form here.

5. PARTICIPATE IN A q&a

Is your winemaker or tasting room manager willing to answer a couple of questions for a brief interview? Email Julia to get started. This is a great way to engage consumers in a behind-the-scenes cellar season story. 

 

Social Media

Instagram & Twitter & FACEBOOK

Tag all posts with #wvcellarseason. Sample posts:

 
Our vines are sleeping peacefully, our wine is resting in barrel, and it’s time for #wvcellarseason #wvwines
 
After harvest comes #wvcellarseason! Come warm up in our tasting room and watch the snow fall on the vineyards. It’s going to be a beautiful winter. #wvwines
 
The #wvcellarseason means comfort foods to warm the soul. We’ll help you find the perfect hearty red #wvwines for your winter table.
 
Rain falling gently outside, a nice warm tasting room and a glass of Pinot noir. What could be better during #wvcellarseason?
 
Peaceful tasting rooms and cozy barrel cellarswe love #wvcellarseason!
 
Which of your favorite #wvwines are you drinking by the fire tonight? #wvcellarseason
 
New Year’s resolution: embrace winter in the Valley. Check out our #wvcellarseason events! [link to your events]
 
It’s time for sweaters and scarves, dinner parties, red wine, and slow food. It’s #wvcellarseasontime to rest after the rush of harvest and  holidays and embrace winter’s opportunities for peace and reflection. How are you celebrating the Cellar Season?
 
Nestled between the holiday buzz and the summer crowds, #wvcellarseason is the perfect time to enjoy an intimate tasting experience. Take refuge from the cold and learn what our cellar season is all about.