WILLAMETTE: THE PINOT NOIR AUCTION
WILLAMETTE: THE PINOT NOIR AUCTION IS NOW ONLINE
TUESDAY, AUGUST 11–THURSDAY, AUGUST 13, 2020
PREVIEW WEEK (OPEN TO CONSUMERS): AUGUST 3–7, 2020
LIVE CLOSING OF LOTS (OPEN TO CONSUMERS): AUGUST 13, 2020
About the Auction
WILLAMETTE, in its fifth year in 2020, is the leading event to showcase Willamette Valley Pinot noir while helping support the promotion of this exceptional Oregon wine region.
At Willamette: The Pinot Noir Auction, influencers of the wine trade get to experience what makes Oregon remarkable, exemplified in unique expressions of Pinot noir and Chardonnay from some of the region’s top wineries.
From August 3–7, 80 wineries and winemakers will host a series of collective virtual tastings and one-on-one virtual tastings to introduce their wines. Starting on August 11, registered trade will have access to the online auction site and can begin placing bids. Bidding continues through August 13, when the event culminates in a live, virtual close of the Auction, hosted by esteemed auctioneer Fritz Hatton.
For the 2020 Auction, the Willamette Valley Wineries Association is pleased to announce a charitable partnership with the James Beard Foundation Open for Good Industry Fund. All funds raised on lots beyond their opening bids, as well as through the paddle raise pledge, will go to the Open for Good Industry Fund.
Proceeds from Auction lot opening bids support the marketing, branding and education efforts of the Willamette Valley Wineries Association.
Please contact us with any questions:
Visit willamettewines.auction for details.
All are welcome to tune in for the Live Closing of Lots at 12:00 PDT on Thursday, August 13.
PREVIEW WEEK VIRTUAL TASTING SERIES (OPEN TO CONSUMERS)
In the tradition of Willamette: The Pinot Noir Auction’s Friday walk-around tasting events, we are pleased to offer a weeklong virtual tasting series featuring our winemakers and winery principals. In 15 sessions over 5 days, moderated by members of the Auction Steering Committee, they will each introduce their lot to you during a lively one-hour discussion.
Thank you to all who attended Preview Week!
Open for Good
For the 2020 Auction, the Willamette Valley Wineries Association is pleased to announce a charitable partnership with the James Beard Foundation’s Food and Beverage Investment Fund for Black and Indigenous Americans, as part of the Foundation’s Open for Good campaign.
All funds raised on lots beyond their opening bids, as well as through the paddle raise pledge, will go to the F&B Investment Fund.
The JBF Food and Beverage Investment Fund for Black and Indigenous Americans is part of our Open for Good campaign, launched in April to rebuild an independent restaurant industry that is stronger, more equitable, more sustainable, and more resilient. Racial inequality has been undeniable pervasive in the restaurant industry, and it is critical that the industry that reopens post-pandemic looks drastically different. It is our goal to make the industry better for the Black and Brown people who not only make up half of our industry, but who are fundamental to the history and expression of America’s food culture – past, present, and future.
The investment fund will provide grants to all types of food and beverage businesses as long as they are at least 51% owned by Black and/or Indigenous Americans and employed 50 or fewer full – or part-time employees as of February 15, 2020.
The Fund will make grants across six distinct regions – each of which represents between 16-17% of the total Black and indigenous U.S. population.
The Foundation will announce an application window in advance and once the application window opens, grants will be available on a first come, first served basis. Subsequent application windows will operate in the same fashion and any applicant who does not receive funding from the first round will need to apply again in subsequent rounds.
We expect our first application window to take place in late September.