Willamette Cares food share

Marketing Toolkit


When: November 1 – December 31, 2019
Where: participating wineries and partners throughout the region, and online
How to participate: Click here to register (if you signed up for Wine Country Thanksgiving and indicated your Food Share participation at that time, you should already be listed, but if you’re not, email Julia)

hashtags & links


Website:  www.willamettewines.com/willamette-cares-food-share
Online Donations:  www.engage.oregonfoodbank.org/goto/willamettecares2016
Most-Needed Food Items:  www.oregonfoodbank.org/get-involved/host-a-food-or-fund-drive/what-to-donate

Sample Social Media Posts

We believe no one should be hungry. Join us during #WillametteCares Food Share to give back this holiday season! https://bit.ly/2PlWpuB

We’re collecting food for the #WillametteCares Food Share until the end of the year! Stop by with a donation and enter our drawing. https://bit.ly/2PlWpuB

The next time you come wine tasting… bring food for the #WillametteCares Food Share and we’ll waive your tasting fee! Details: [insert link]

We’re drawing one lucky customer to win a basket of goodies for #WillametteCares. Proceeds benefit @oregonfoodbank! Details: [insert link]

Our valley-wide food drive continues through the end of the year! #WillametteCares https://bit.ly/2PlWpuB


Willamette Cares Food Share

We believe no one should be hungry.

This fall, Willamette Valley wineries and our partners are teaming up to provide emergency food for our neighbors in need and funds for ongoing food bank programs. It’s our opportunity to share our bounty during the holiday season and to give back to the people of our community. Join us!

Oregon Food Bank

The Oregon Food Bank Network helps nearly one in five households in Oregon and Clark County, Washington fend off hunger by distributing food from a variety of sources through four Oregon Food Bank branches, 17 independent regional food banks and approximately 970 partner agencies, such as food pantries, soup kitchens and group meal sites. They work hard to ensure that the food distributed is fresh and healthy, with an increasing focus on produce.

In addition to meeting the immediate need for food, the network also has innovative programs to address food insecurity and the root causes of hunger, including:

Food Bank Contacts

Food For Lane County | Lane County

Brad Bassi
541-343-2822 x348

Linn Benton Food Share | Linn & Benton Counties

Ryan McCambridge

Marion Polk Food Share | Marion & Polk Counties

Sayla Elsbree-Kraft


Oregon Food Bank | Multnomah & Washington counties

Kyle Hummel
503-439-6510 x3310 

Clifton Roberts
503-439-6510 x3310 

Yamhill County Action Partnership Food Bank | Yamhill County

Diane Longaker

Images & Graphics

FLYERs – print and post in your tasting room

Download flyers

Web Images

Web banner

fundraising ideas

Tasting Fee Donation

Choose a weekend or an event during which you’ll donate a portion of tasting fees to the food share.


When new members join your wine club, a percentage of their initial fee goes to food share.


Put together a package by partnering with your neighbors. A holiday basket of goodies, a gift certificate for a local restaurant or inn, tickets to an upcoming event, etc. Customers can enter the sweepstakes, and make a suggested donation of $10 or five cans of food or whatever you choose, to benefit the food bank. Please note: wineries cannot conduct “raffles” in the state of Oregon. 

POS Donation Button

Add a food share donation option to your POS system, so customers can easily make a donation when they’re paying for wine and tasting fees.

Company Competition

Use the food share as an opportunity for a company-wide project. Award a prize to the employee who is able to round up the most donations, or compete between internal teams, production vs. office and sales, for instance.

Donations & Tracking

As you collect non-perishable food and funds during the drive, contact your local food bank for drop-off. Some banks are able to arrange a pick-up.

Click here to see the food bank’s list of most-wanted foods.

All participating wineries and partners will submit a report form to the WVWA in January 2020. Be sure to keep track of the pounds of food and dollars donated by your company!


Julia Burke, Willamette Valley Wineries Association