Willamette Cares food share
Marketing Toolkit
Details
When: November 1 – December 31, 2019
Where: participating wineries and partners throughout the region, and online
How to participate: Click here to register (if you’re participating in Wine Country Thanksgiving, indicate your Food Share participation when you submit your event.)
hashtags & links
#willamettecares
#wvwines
@wvwines
@oregonfoodbank
Website: www.willamettewines.com/willamette-cares-food-share
Online Donations: www.engage.oregonfoodbank.org/goto/willamettecares2016
Most-Needed Food Items: www.oregonfoodbank.org/get-involved/host-a-food-or-fund-drive/what-to-donate
Sample Social Media Posts
We believe no one should be hungry. Join us during #WillametteCares Food Share to give back this holiday season! https://bit.ly/2PlWpuB
We’re collecting food for the #WillametteCares Food Share until the end of the year! Stop by with a donation and enter our drawing. https://bit.ly/2PlWpuB
The next time you come wine tasting… bring food for the #WillametteCares Food Share and we’ll waive your tasting fee! Details: [insert link]
We’re drawing one lucky customer to win a basket of goodies for #WillametteCares. Proceeds benefit @oregonfoodbank! Details: [insert link]
Our valley-wide food drive continues through the end of the year! #WillametteCares https://bit.ly/2PlWpuB
Messaging
Willamette Cares Food Share
We believe no one should be hungry.
This fall, Willamette Valley wineries and our partners are teaming up to provide emergency food for our neighbors in need and funds for ongoing food bank programs. It’s our opportunity to share our bounty during the holiday season and to give back to the people of our community. Join us!
Oregon Food Bank
The Oregon Food Bank Network helps nearly one in five households in Oregon and Clark County, Washington fend off hunger by distributing food from a variety of sources through four Oregon Food Bank branches, 17 independent regional food banks and approximately 970 partner agencies, such as food pantries, soup kitchens and group meal sites. They work hard to ensure that the food distributed is fresh and healthy, with an increasing focus on produce.
In addition to meeting the immediate need for food, the network also has innovative programs to address food insecurity and the root causes of hunger, including:
- Nutrition and gardening education
- School-based food programs
- Mobile produce distributions
- Community facilitation to build healthy and resilient local food systems
- Partnerships with health care organizations
Food Bank Contacts
Food For Lane County | Lane County
Brad Bassi
bbassi@foodforlanecounty.org
541-343-2822 x348
Linn Benton Food Share | Linn & Benton Counties
Ryan McCambridge
rmccambridge@communityservices.us
541-758-2609
Marion Polk Food Share | Marion & Polk Counties
Sayla Elsbree-Kraft
selsbree-kraft@marionpolkfoodshare.org
503-576-3439
Oregon Food Bank | Multnomah & Washington counties
Kyle Hummel
khummel@oregonfoodbank.org
503-439-6510 x3310
Clifton Roberts
croberts@oregonfoodbank.org
503-439-6510 x3310
Yamhill County Action Partnership Food Bank | Yamhill County
Diane Longaker
dianel@yamhillcap.org
503-687-1474
Images & Graphics
FLYERs – print and post in your tasting room
Web Images
fundraising ideas
Tasting Fee Donation
Choose a weekend or an event during which you’ll donate a portion of tasting fees to the food share.
DONATION WITH WINE CLUB MEMBERSHIP
When new members join your wine club, a percentage of their initial fee goes to food share.
SWEEPSTAKES Prize Drawing
Put together a package by partnering with your neighbors. A holiday basket of goodies, a gift certificate for a local restaurant or inn, tickets to an upcoming event, etc. Customers can enter the sweepstakes, and make a suggested donation of $10 or five cans of food or whatever you choose, to benefit the food bank. Please note: wineries cannot conduct “raffles” in the state of Oregon.
POS Donation Button
Add a food share donation option to your POS system, so customers can easily make a donation when they’re paying for wine and tasting fees.
Company Competition
Use the food share as an opportunity for a company-wide project. Award a prize to the employee who is able to round up the most donations, or compete between internal teams, production vs. office and sales, for instance.
Donations & Tracking
As you collect non-perishable food and funds during the drive, contact your local food bank for drop-off. Some banks are able to arrange a pick-up.
Click here to see the food bank’s list of most-wanted foods.
All participating wineries and partners will submit a report form to the WVWA in January 2020. Be sure to keep track of the pounds of food and dollars donated by your company!
Contact
Julia Burke, Willamette Valley Wineries Association
julia@willamettewines.com
503-297-2962
