The Giving Season

Marketing Toolkit


When: October 27–December 31, 2020
Where: 70 participating wineries throughout the Willamette Valley

Hashtags & Links

Landing page:
Gift Guide:
Press Release 


Between the breathless rush of harvest and the calm of Cellar Season, we welcome the festive energy of the holidays—and with them a chance to step back, appreciate the beauty and camaraderie around us, and give back to the communities we call home.

This year, The Giving Season is our gift to you. After a year full of hard choices and unexpected obstacles, we found ways to come together (even when physically miles or even time zones apart) to keep our community strong. Every step of the way, you were part of that community, and now is our chance to express our gratitude.

In the tradition of Wine Country Thanksgiving and Willamette Cares Food Share, our Giving Season celebration includes a donation from each of our participating wineries, for a total gift of $7,000, to the Oregon Food Bank Network. In this tumultuous year we know it’s more important than ever to take care of our neighbors and ensure every Oregon family has food on the table this holiday season.

Each of our participating wineries and wine country businesses has selected a special gift for you within one of the four categories in our gift guide.

The Giving Season begins October 27, 2020 and continues through December 31.


Social Media Assets from Oregon Wine Board

Thanksgiving header

Thanksgiving Instagram story

Thanksgiving Instagram square