willamette valley harvest 2020

Marketing Toolkit


OVERVIEW

Our harvest campaign is always an opportunity to create interesting and authentic content for the WVWA website and social channels. This year, we have even more to tell. All the work you’ve done throughout the growing season to keep your community safe and strong and protect your staff and your business, all while growing incredible wine, is integral to the story of the 2020 vintage.

 

Be sure to read OWB’s Communications Plan for COVID Outbreaks. It’s crucial to go over plans like this one before they become necessary. 

Hashtags & LINKS

#wvharvest2020
#wvwines
@wvwines 
Harvest homepage: https://willamettewines.com/harvest

WINERY OPPORTUNITIES

1. Post events to the calendar

Click here to submit your harvest events: willamettewines.com/add-event

2. Tag Photos and videos for our social stream

Use #wvharvest2020 and #wvwines in your posts so that we can re-share and add them to our social streams. And tag us @wvwines in your Instagram stories so we can share them across our channels!

3. submit your winemaker Q&A

Pick five questions and have someone on your team (winemaker, vineyard manager, intern, principal) submit answers. This is a great way to engage consumers in a behind-the-scenes harvest story. Email Julia if you want someone on your team to be interviewed.

4. Send in a harvest recipe

Whether it’s the harvest snacks that keep your team going or the intimate dinner celebrating the local bounty of the season, we want to feature your favorite recipes! Paired with your wine, of course. Submit here.

5. send in your harvest playlist

Share your Spotify playlist with us. We’ll promote your winery and your personality by letting visitors know what jams keep you going on your longest harvest days. Make sure your playlist is public. Once your playlist is made, click the “Share” button (the circle with three dots), and copy the embed code. Email that to: julia@willamettewines.com. (If you don’t use Spotify or aren’t tech savvy and just want to send Julia a list of tunes in an email, that’s fine, too. Limit 25 songs.)

6. SUBMIT HARVEST PHOTOS

If you have a professional photographer on-site during harvest, send us your photos for us to feature on web and social. Keep the masks on: We especially want photos featuring staff with masks, showing compliance with pandemic protocols, etc. to tell the real story of Vintage 2020. 

Social Media

Instagram & Twitter & FACEBOOK

Tag all posts with #wvharvest2020 and tag us @wvwines (with instagram stories, it’s especially important to tag our account @wvwines so we can repost!)