Overview of wvwa legislative Initiatives

View the WVWA’s PR statement on this issue.

August 1, 2019: Comments of the Willamette Valley Wineries Association at the Oregon Liquor Control Commission Wine Listening Tour in McMinnville, OR
June 17, 2019:
Synopsis of SB 829B, 830A, and 831A
June 11, 2019:
Synopsis of House Bill 3448 – Substitute for SB 830A & SB 831A
April 26, 2019:
Synopsis of Senate Bills SB 829A, SB 830A, and SB 831A

     Summary of SB 829A

     Summary of SB 830A

     Summary of SB 831A

April 10, 2019: In this video, David Adelsheim and Ken Wright discuss the importance of strengthening wine labelling standards. 

David Adelsheim and Ken Wright on Oregon Wine Labeling Standards from Willamette Valley Wineries on Vimeo.

March 14, 2019: Synopsis of Senate Bills SB 829, SB 830, and SB 831

     Summary of Amendments to Senate Bill 829

     Summary of Amendments to Senate Bill 830

     Summary of Amendments to Senate Bill 831

February 25, 2019: Senate Bills Advocacy Document

February 25, 2019: Senate Bills Overview

February 25, 2019: Senate Bills Synopsis

January 22, 2019: Updated Overview of Wine Labeling and Content Initiatives

December 10, 2018: Overview of Wine Labeling and Content Initiatives

View a detailed synopsis of the three legislative concepts discussed below.

In support of our mission to promote, enhance and protect the prestige of Willamette Valley Appellation and our wines, the Willamette Valley Wineries Association (WVWA) is advocating to strengthen our wine labeling and content standards. Alternatives for these new requirements have been reviewed at three Town Hall meetings and several wine industry meetings, as well as with many small groups and individual wineries. Feedback received from those various forums, in addition to numerous emails, has guided the development and refinement of the wine labeling and content concepts.

The initial objective of the initiatives was to “protect the character” of Willamette Valley Pinot noir and Chardonnay. WVWA members have suggested that the objective should be expanded to include all—or most—Willamette Valley wine varieties. As things have evolved, our objective now encompasses the promotion of creativity and distinction through transparent labeling, while building trust with a new generation of wine consumers through authenticity.

An overview of WVWA’s enhanced wine labeling and content initiatives can be reviewed here. The overview provides an update on the current status and next steps. It also includes a summary of the current version of the three concepts: 1) Conjunctive Labeling, 2) Exclusive Grape Sourcing, and 3) Grape Variety Content. A more detailed synopsis of the three concepts can be accessed here via PDF.

WVWA’s wine labeling and content concepts will continue to be refined with feedback from WVWA membership and the entire Oregon wine industry.

How do I provide feedback or get involved?
You are encouraged to submit comments and questions regarding these initiatives to townhall@willamettewines.com.


Watch the video of the first Town Hall meeting on July 30, 2018 at the Chehalem Cultural Center, below.


0:01 Scott Neal introduces himself, the presenters, and the board members present
2:40 Scott Neal introduces the Ad Hoc committee’s preliminary activities, the development of these legislative initiatives, and a potential schedule for moving forward
9:30 Ken Wright presents rationale for these statutes
24:10 David Adelsheim presents an overview of general proposed conjunctive labeling requirements 
30:32 David Adelsheim discusses conjunctive labeling compliance, monitoring, and enforcement
32:30 David Adelsheim presents an overview of proposed exclusive fruit sourcing requirements
36:35 David Adelsheim discusses grandfathering in exclusive fruit sourcing enforcement
37:48 David Adelsheim discusses exclusive fruit sourcing compliance, monitoring, and enforcement
41:50 Mike McNally opens the floor to Q&A

Special thanks to videographer Kathryn Lucchesi for filming this event.