Promoting Compliance with OLCC and TTB Labeling Regulations

Mission. The mission of the Willamette Valley Wineries Association (WVWA) is to promote, enhance and protect the prestige of Willamette Valley wines and support our members and community. Over the past fifty years Willamette Valley winegrowers and winemakers have successfully made Oregon’s Willamette Valley synonymous with world class wines. The Willamette Valley’s unique climate, soils, geography, and exacting approaches to winegrowing and winemaking have established it as a renowned wine-growing region.

The Willamette Valley American Viticultural Area (AVA) is a grape growing region that is distinguished by its climate, soils, elevation, and associated geographic features. These distinctive features are defined and recognized in the Code of Federal Regulations (CFR) § 27 CFR 9.90. The federal Alcohol and Tobacco Tax and Trade Bureau (TTB) and the Oregon Liquor Control Commission (OLCC) recognize the value of viticultural area appellations like the Willamette Valley AVA and distinguish them from political appellations like states or counties. TTB and OLCC provide viticultural appellations with special protection pursuant to wine labeling laws and regulations. These standards have been key to protecting the reputation and character of Willamette Valley wines and the value of its vineyards and wineries.


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