50 years - pressing on

Willamette Valley

The Land is Rich. The Stories are Richer.

Fifty years ago, David Lett planted Pinot noir where nobody thought it would grow. Since those first vines were planted in Oregon’s Willamette Valley in 1965, we’ve grown from a few brave families and their dreams to a world-renowned wine region in just half a century.

Become a part of our story! Share your photo of a Willamette Valley moment to the image gallery above by posting on Instagram, Facebook or Twitter with the hashtag #50WV.


1965 - David Lett of The Eyrie Vineyards christens the region's first Pinot noir vines. Photo courtesy of The Eyrie Vineyards.
Eyrie 1975 southblock reserve
1980 - A Challenge Tasting in Burgundy reconfirms the high rating of The Eyrie Vineyards 1975 Pinot noir in the Gault-Millau Olympiades du Vin in Paris in 1979. International coverage of the upset brought widespread attention to Oregon Pinot noir. Photo courtesy of Linfield College Archive.
1982 - The Willamette Valley American Viticultural Area (AVA) is approved. Cal Knudsen is pictured here in his vineyard in 1983. Photo courtesy of Knudsen Vineyard.
1983 - The Yamhill County Wineries Association is formed, beginning with 11 wineries and later becoming the Willamette Valley Wineries Association in 2005. Founding members pose here at Wine Country Thanksgiving.
1985 - Willamette Valley Pinot noir outshines French at the Burgundy Challenge at the International Wine Center in New York, at which the expert judges’ top five wines consisted entirely of Oregon bottlings. The top wine was from Yamhill Valley Vineyards, pictured here. Photo by Stephen Cary.
1987 - The International Pinot Noir Celebration debuts in McMinnville, bringing together the great Pinot noir producers of the world for a weekend of wine education, culinary excellence and friendship. Early IPNC wineries pose here in front of Nick's Italian Cafe. Photo courtesy of Linfield College Archive.
Mark Stock autumn
2005-2006 - Six Willamette Valley sub-American Viticultural Areas (AVAs) are approved. Photo by Mark Stock.

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50 Great Years Already.

Here’s To a Long, Long Finish.

In the years since 1965, Willamette Valley wines have wowed critics, lured tourists and tempted winemakers to pack up and move to Oregon in their quest for perfect Pinot. The region is now the epicenter of Oregon’s multi-billion dollar per year wine industry. And in many ways, it’s just getting started.

Come along. Let's taste the next half-century together.