In wine, location is the key ingredient. Each bottle showcases an authentic characteristic of the soil, climate and temperature of the region, and the uniqueness of local growers and winemakers. When you pick a wine from Willamette Valley it means something to you. The words Willamette Valley represent more than a name. They denote a specific place where the wine was produced and the grapes were grown.

That’s why the Willamette Valley Wineries Association works diligently to preserve and protect the Willamette Valley name as well as the names of wine regions around the world. When the location of wine’s true place of origin is misused, consumers are misled and the sanctity of all quality wine regions is undermined. We proactively work with other quality wine regions that are concerned with their names being misused and want to eliminate consumer confusion.

In 2016, the Willamette Valley Wineries Association joined the Declaration to Protect Wine Place & Origin. The Wine Origins alliance works collaboratively to ensure wine place names are protected and not abused or miscommunicated to consumers. WVWA is proud to join with Barossa, Bordeaux, Bourgogne/Chablis, British Columbia, Champagne, Chianti Classico, Jerez-Xérès-Sherry, Long Island, McLaren Vale, Napa Valley, Oregon, Paso Robles, Porto, Rioja, Santa Barbara County, Sonoma County, Texas, Tokaj, Victoria, Walla Walla Valley, Washington state, and Western Australia.

While we may be competitors in the global marketplace, we all agree that each region is unique and, as such, produces wines impossible to duplicate anywhere else. It’s really quite simple: location matters. We urge you to join us in looking carefully at all wine labels and ensuring that you know where your wines come from.

For more information, visit or follow the coalition on Twitter and Facebook.


Wine Origins Logo2