Membership

Illahe Vineyards by Megan Jones

Lemelson’s Stermer Vineyard by Thad Westhusing

Mission

To promote, enhance, and protect the prestige of Willamette Valley wines and to support our members and community.

Pillars & Committees

Branding – create preference for and promote a clear and consistent brand of Willamette Valley wines and the region
Tourism – increase high-quality wine tourism
Industry Collaboration – collaborate with other industry organizations
Community Relations – increase perception of the Willamette Valley wine industry as an asset to the community
Membership – provide member value
Advocacy – advocate for the Willamette Valley wine industry

Benefits

Promotion

The WVWA communicates a unified, consistent message that promotes the Willamette Valley wines and region. This message is spread through printed materials, public relations, web and social media marketing, advertising, and special events. Members benefit from ongoing strategic promotions in each of these areas.

Advocacy

The Association has the opportunity to serve as the collective voice of its members on issues of importance to the wine industry and advocate for policies and legislation that support Willamette Valley wineries and their future.

Collaboration

By promoting communication and coordination between sub-AVAs and other winery associations, the WVWA supports the Willamette Valley brand throughout the region. Members benefit from partnerships with industry organizations such as Oregon Wine Board, IPNC, Oregon Pinot Camp, and ¡Salud!

WVWA: Membership