Willamette Cares food share

Marketing Toolkit


When: November 1 – December 31, 2016
Where: participating wineries and partners throughout the region, and online
Goal: to donate 75,000 meals (via funds and food donations)

hashtags & links


Website:  www.willamettewines.com/event/willamette-cares-food-share
Online Donations:  www.engage.oregonfoodbank.org/goto/willamettecares2016
Most-Needed Food Items:  www.oregonfoodbank.org/get-involved/host-a-food-or-fund-drive/what-to-donate

Sample Social Media Posts

We believe no one should be hungry. Join us during #WillametteCares Food Share to give back this holiday season! http://ow.ly/TdVoF

We’re collecting food for the #WillametteCares Food Share until the end of the year! Stop by with a donation and enter our drawing. http://ow.ly/TdVoF

The next time you come wine tasting… bring food for the #WillametteCares Food Share and we’ll waive your tasting fee! Details: [insert link]

We’re drawing one lucky customer to win a basket of goodies for #WillametteCares. Proceeds benefit @oregonfoodbank! Details: [insert link]

Our valley-wide food drive continues through the end of the year! #WillametteCares http://ow.ly/TdVoF


Willamette Cares Food Share

We believe no one should be hungry.

This fall, Willamette Valley wineries and our partners are teaming up to provide emergency food for our neighbors in need and funds for ongoing food bank programs. It’s our opportunity to share our bounty during the holiday season and to give back to the people of our community. Join us!

Oregon Food Bank

The Oregon Food Bank Network helps nearly one in five households in Oregon and Clark County, Washington fend off hunger by distributing food from a variety of sources through four Oregon Food Bank branches, 17 independent regional food banks and approximately 970 partner agencies, such as food pantries, soup kitchens and group meal sites. They work hard to ensure that the food distributed is fresh and healthy, with an increasing focus on produce.

In addition to meeting the immediate need for food, the network also has innovative programs to address food insecurity and the root causes of hunger, including:

Images & Graphics

Download 8.5″ x 11″ Flyer
Download 11″ x 17″ Flyer
Access Image Dropbox Folder


Emily Nelson, Willamette Valley Wineries Association